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There is nothing more exciting than creating visual identities; the possibilities of stationery creativity are endless. Are you looking to rebrand, refresh or reenergize your brand? Then take some inspiration from my branding projects and get a taste of what I do.
Tramezzini Bar is a café serving coffee and fresh sandwiches (called Tramezzini) and pastries from its location in Lausanne. It features a modern interior design, a large custom-built menu board and gold signage. I imagined a variety of printed assets such as coffee cups, price tags and takeaway packaging. The logo functions, in conjunction with its size in print and a fancy gold, to be identifiable. The simplicity of its form, the continuous lines that draw waves and a gondola is well-suited to the Italian flair.
Cromwell Clothes – a Swiss clothing label and store – contracted me to develop its entire visual identity. For fashion labels to attract young buyers, consumers must identify themselves with their brand. In order to turn this concept into reality, it was necessary for the label to be associated with value and authenticity. To achieve this, I turned the brand's name into a fictional person's signature – just like how an artist signs his artwork. The logo is formed by the letters “C” and “W” (“Crom” and “Well”).
A business coach started up her own company and therefore needed a full brand identity. She wanted her initials “A” and “H” forming a hologram. The aim was to create a link to her mentoring activity through stairs or steps – that you take to realize your dreams. I experimented with several stair-shaped forms while keeping in mind to respect the key characteristics of each letter.
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